E-mail marketing with wfDynamic's newsletter module
The newsletter module for wfDynamic makes it possible to implement and manage e-mail marketing campaigns quickly and in a cost efficient way. The successful platform guarantees high performance and reliable communication with your target group.
There are no restrictions to the structure of your newsletter. All contents can be edited unimpeded by design aspects. It is equally possible to send HTML and/or plain text emails as sending differently designed e-mail newsletters to different customer groups or interested parties. Individually designed templates can be implemented for every purpose.
A differentiated personalisation of the module can be managed via variables and conditions. Treatment of bounces (returned e-mails) can be defined specifically for every project. The comfortable filtering system delivers detailed information about the newsletter and its user groups.
With its build-in double-opt-in process, the wfDynamic newsletter module is a marketing tool that offers you legal security in regard to requirements for permission based e-mail marketing.
The wfDynamic newsletter module is based on webfactory's web application framework. It can be applied as a stand-alone solution or combined with other modules of the framework, for example with the wfDynamic content management system, or wfContacts, a browser-based address and contact management system.
Key features at a glance:
- fast and cost efficient implementation of your newsletter campaign via individualisation based on best-practice data models
- operation as a stand-alone solution or as an extension to the wfDynamic content management system
- no structural restrictions for your newsletter
- unlimited number of different topic categories is possible
- no additional software is necessary, all operation is handled via your browser
- project specific and at all times easily customisable definition of recipient categories
- smooth integration of existing recipient lists
- sophisticated personalisation managed via variables and conditions
- sending HTML and/or plain text newsletters is as simple as sending differently designed newsletters to different recipient groups
- treatment of bounces can be defined specifically for each project
Get back to us for information about more features and possible implementations on your website!
